App Masters Joins the Soft Landing USA 2025 Program
App Masters has been selected to participate in the Soft Landing USA 2025 program! Out of 15 companies from across Brazil, App Masters is the only representative from Juiz de Fora, standing out in the national tech scene.
The selection process began in December 2024, and on January 16, 2025, the approved companies were announced. The rigorous evaluation considered criteria such as technical expertise, English proficiency, and the founders' experience abroad or in internationalization processes of other companies.
Our expertise already allows us to deliver services that meet or exceed global standards. Being part of this program is a huge step for us—it validates our potential to compete in the international market.
Tiago Gouvêa
Since its founding eight years ago, App Masters has gained clients in the U.S., Canada, and Europe. Being selected for Soft Landing USA 2025 represents a major opportunity to further expand its international operations.
About Soft Landing USA
Soft Landing USA is an initiative supported by the Brazilian Federal Government through ApexBrasil (Brazilian Trade and Investment Promotion Agency). The program consists of two stages:
Stage 1 – Virtual Training (Feb 17-28, 2025)
Participants received online training covering the U.S. market landscape, entry strategies, investment and sales pitch preparation, Ideal Client Profile (ICP) identification, and commercial approach techniques.
Stage 2 – Miami Immersion Program (March 10-14, 2025)
Companies will travel to Miami for an intensive week of meetings, mentorship, training, and networking activities. The highlight of the program is Demo Day, where companies will pitch their projects in a five-minute presentation to investors and potential U.S. clients—an exciting opportunity to secure new business deals in the U.S.
The 2025 edition follows in the footsteps of the highly successful 2024 program, which generated $710,250 in deals during Demo Day alone.
For App Masters, this marks a significant milestone in its global expansion and reinforces Juiz de Fora's presence in the international tech ecosystem.
Marcos Manhães
Marcos Manhães is a marketing professional active since 2001. He holds a degree in Advertising from UFRJ and a postgraduate degree in Digital Marketing from ESPM. He is currently the Marketing Manager at App Masters.
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